At SnapBar, a photobooth technology company, iterating is everything.
SnapBar, founded by brothers Sam and Joe Eitzen in 2012, started as more of a hobby than a business. On weekends, the brothers took their camera gear to every wedding and event they could get an invite to. The duo learned more about the industry, and the more events they wen to, the more people they met who would in turn invite them to more weddings. Before too long, they were filling every weekend.
After a local article highlighted their work, interest surged. Sam and Joe realized they may have stumbled onto something bigger - a need for a photo technology business focused on delivering better, more professional experiences at high-end corporate events.
How Humming helped.
Sam, the CEO of the company, was running digital advertisements himself, but knew little of how to optimize his reach or his ad dollars. In lieu of hiring an advertising agency, he chose Humming to spread his advertising dollars across more channels - channels where he knew his customers would be.
As a comparison, Sam ran half his budget on Humming, and the other half of his budget on Google’s self serve platform. The results stood on their own, the company saw nearly 35% more clicks using Humming than buying direct with Google.
“I couldn’t have asked for anything more from Humming. Their precision location targeting helped us advertise to the people we wanted and got us a ton of traction on our website.”