For Agape Attire, finding the right audience is everything.
Agape Attire, a faith-based apparel brand, has become increasingly popular with its messaging. As a fully-online ecommerce business, Agape is constantly tailoring its campaigns to increase reach as production expands.
That’s why Josiah, Agape’s founder, looked for a better way to reach an extremely specific audience, his faith-based message, that had the ability to easily expand regions when he felt his business was ready.
How Humming helped.
Josiah used Humming to design customized audience profiles that leveraged Humming’s network of connected media partners, spanning websites and apps, that his ideal customers might frequently visit.
Josiah saw his estimated sales surge with the use of Humming. Sales increased 30% in just the first weekend. To keep Agape growing, Josiah now has the ability to better target his unique customers by expanding his reach in a more detailed and regionally-focused way.
"By using their audience and location targeting, I built my own persona and increased sales almost 30% in just one weekend."