The Harnish auto group is a family owned business that knows value when it sees it.
Known as the “stress-free dealership” that runs local Subaru, Chevrolet, and Volkswagen brands, the Harnish family puts an emphasis on innovating. The group, led by President Chris Brown, wanted to find a more effective way to showcase their partnership with JoyDrive, a way for people to buy cars from home.
The group used to purchase ad buys through traditional advertising routes. Now, with Humming, the Harnish team makes changes to campaigns as fast as the needs of the company change.
Once showrooms had to shut down given the recent pandemic, Humming helped the company shift gears immediately. As clients stopped coming into the dealership, the company pushed out campaigns to show clients how they can purchase a car from the safety of their own homes.
The group has the flexibility to not only change campaigns while they are still running, but now use the hyper targeting they need that is missed by only in-store visits.
Harnish Auto Family
Saw 4X number of conversions and 2X number of clicks for the same spend